Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.

• Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
• Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
• 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
• Remineralizes + restores enamel while fighting cavities (your dentist will love it)
• Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
• Fluoride, calcium + phosphates help build additional strength while protecting against cavities.

Made with clean ingredients that are safe, gentle and clinically-proven to whiten while promoting healthy teeth and gums — all without sensitivity. You do you, while we take care of the stains (no need to adjust your lifestyle or consumption habits!). Just brush! Active Ingredient: Sodium Monoflurorophosphate (0.14% w/v as Fluoride Ion) Inactive Ingredients: Water, Sorbitol, Dicalcium Phosphate, Calcium Carbonate, Sodium Bicarbonate, Titanium Dioxide, Cellulose Gum, Calprox®, Sodium Perborate, Corn Starch, Flavor, Magnesium Carbonate, Sodium Lauryl Sulfoacetate, Sodium Saccharin.

Supersmile: Professional Whitening Toothpaste (Icy Mint)